Hello PepperHeads™,
This year, I am working harder than ever to grow our loyal following. Aunt Jester, Cousin LeRoy, and I have added more Tour dates to the calendar than ever before. The Burn and Blister Tour is going global. We are excited about the progress we are making in growing the PepperHead Fan Club™, but have decided to take it to the next level.
We are going viral. No, it's not any form of biological warfare. We are using Facebook, MySpace, Twitter, and YouTube to reach would be PepperHeads™ that have not yet discovered Crazy Uncle Jester's on their own...through no fault of their own. The immutable laws of physics that prevent us from being in twelve places at the same time have prevented us from bringing the Tour to their locale. So, we have to reach them another way.
Uncle Jester has asked everyone for their help. We are always looking for, and rewarding you for, your referrals. Now we have solicited the assistance of the internet itself. Uncle Jester has hired the World Wide Web to help him grow the PepperHead Fan Club™. We are using a complex net of reverse search technology that scans the internet for potential PepperHeads™. It looks for them on Facebook. It scours all of the Tweets worldwide looking for Chilefiles everywhere. It pours through countless hours of YouTube video looking for that special person. And, when it discovers the perfect candidates, it alerts our crack team of internet recruiters to send them an invitation!
So, if someone you know receives an email invitation to join the PepperHead Fan Club™ don't be surprised. Just smack yourself firmly on the forehead and say, "I could have done that!"
For more information on Social Media Marketing Tools, Google "Social Media Marketing Tools" or check out these sites: Tweet Adder 2010 Jet Email Extractor They are seriously powerful tools that will take your marketing to the next level.
Monday, March 29, 2010
Sunday, February 21, 2010
Gluttons for Punishment Gather - 'Chili Hheads' Revel in Pain of Peppers at North Market
By: Holly Zachariah and Tom Dodge
THE COLUMBUS DISPATCH
Chris Sharma and stepson Dave Graham, 11, of Columbus, drink milk to try to block the heat after tasting hot-pepper sauces at CaJohns Fiery Foods at the North Market festival.
Marc Turner licked the tiny drop of brown goo from the spoon and turned to the man standing beside him at the North Market's Fiery Foods Festival yesterday.
He wanted to say that the hot sauce was good, but when he opened his mouth to speak, the sound that came out was something between a croak and a hoarse whisper.
Turner cleared his throat, then tried again.
"That's drop-kicking me in the pants right about now," he finally managed to get out.
"You know what's happening?" said Jeff Stevenson, the man who founded Crazy Uncle Jester's hot-sauce company out of Dayton. "Your vocal cords are spasming, that's what."
Stevenson is the one who had just given Turner the sample of "The Jester," the hot-sauce concentrate he makes from habanero peppers.
Stevenson says it takes 100 pounds of habaneros to produce 8 fluid ounces of the stuff. He says the concentrate rates 4 million units on the Scoville scale, which is used to gauge the hotness of a chili pepper. (By comparison, a typical green jalapeno rates about 5,000).
Turner, 41, of Westerville, wiped the tear from his eye and the sweat from his forehead, thanked Stevenson and made his way to the next booth to find more samples at the North Market's seventh-annual Fiery Foods Festival.
He was one of hundreds of people who couldn't seem to get enough. The hotter the better, it seemed.
And these lovers of all things hot -- chili heads, they are called -- are not shy about their obsession.
There was a grown man wearing a necklace made of plastic chili peppers, and a woman with red-pepper earrings that lit up and blinked. A 10-year-old girl sported a T-shirt with a chili on it that read "one hot mama."
Quite simply, it is an addiction. At least, that's what Columbus anesthesiologist Joe Levinson says.
"The love of hot and spicy foods is fascinating if you study the science of it. It's biological," Levinson said. He runs www.thehotzone online.com, a Web site for all things, well, hot. He also judged yesterday's amateur salsa and hot-sauce competitions.
He says capsaicin, the component in peppers that makes them hot, offers a natural high.
John Dailey, a 47-year-old from the North Side, couldn't agree more.
He sampled "The Jester" sauce, too. He said his head tingled, and beads of sweat popped out on his forehead.
"It scatters the synapses in your brain," he said.
What does that mean?
"It means it is ridiculous, crazy, insane. It's a buzz, man."
But wait, there's more.
"It's endorphins, you know. Like a runner's high without having to run. You don't even think clearly. Your mind just scatters."
He went back for seconds.
hzachariah@dispatch.com
THE COLUMBUS DISPATCH
Chris Sharma and stepson Dave Graham, 11, of Columbus, drink milk to try to block the heat after tasting hot-pepper sauces at CaJohns Fiery Foods at the North Market festival.
Marc Turner licked the tiny drop of brown goo from the spoon and turned to the man standing beside him at the North Market's Fiery Foods Festival yesterday.
He wanted to say that the hot sauce was good, but when he opened his mouth to speak, the sound that came out was something between a croak and a hoarse whisper.
Turner cleared his throat, then tried again.
"That's drop-kicking me in the pants right about now," he finally managed to get out.
"You know what's happening?" said Jeff Stevenson, the man who founded Crazy Uncle Jester's hot-sauce company out of Dayton. "Your vocal cords are spasming, that's what."
Stevenson is the one who had just given Turner the sample of "The Jester," the hot-sauce concentrate he makes from habanero peppers.
Stevenson says it takes 100 pounds of habaneros to produce 8 fluid ounces of the stuff. He says the concentrate rates 4 million units on the Scoville scale, which is used to gauge the hotness of a chili pepper. (By comparison, a typical green jalapeno rates about 5,000).
Turner, 41, of Westerville, wiped the tear from his eye and the sweat from his forehead, thanked Stevenson and made his way to the next booth to find more samples at the North Market's seventh-annual Fiery Foods Festival.
He was one of hundreds of people who couldn't seem to get enough. The hotter the better, it seemed.
And these lovers of all things hot -- chili heads, they are called -- are not shy about their obsession.
There was a grown man wearing a necklace made of plastic chili peppers, and a woman with red-pepper earrings that lit up and blinked. A 10-year-old girl sported a T-shirt with a chili on it that read "one hot mama."
Quite simply, it is an addiction. At least, that's what Columbus anesthesiologist Joe Levinson says.
"The love of hot and spicy foods is fascinating if you study the science of it. It's biological," Levinson said. He runs www.thehotzone online.com, a Web site for all things, well, hot. He also judged yesterday's amateur salsa and hot-sauce competitions.
He says capsaicin, the component in peppers that makes them hot, offers a natural high.
John Dailey, a 47-year-old from the North Side, couldn't agree more.
He sampled "The Jester" sauce, too. He said his head tingled, and beads of sweat popped out on his forehead.
"It scatters the synapses in your brain," he said.
What does that mean?
"It means it is ridiculous, crazy, insane. It's a buzz, man."
But wait, there's more.
"It's endorphins, you know. Like a runner's high without having to run. You don't even think clearly. Your mind just scatters."
He went back for seconds.
hzachariah@dispatch.com
Monday, January 25, 2010
35th Winter Fancy Food Show
Hello PepperHeads,
Aunt Jester, Cousin LeRoy, Cappy, Twister, and I just returned from the N.A.S.F.T. 35th Winter Fancy Food Show in San Francisco. We, along with 1300 other gourmet food manufacturers, visited the Moscone Center for the four day event. What a rush!
We met with fifteen different distributors and retailers on the day before the show. LeRoy and I had some wonderful discussions with a large national resort and casino, several fine grocers, and numerous gourmet kitchen and gift stores. We took orders by the pallet-full and truckload.
We also met a lot of great companies and made some new friends. Aunt Jester and I got to visit with the CEO of Baconaise. What a cool company.
You can look for Crazy Uncle Jester's at your local fine grocer this summer. If everything goes according to plan, we should be there.
We are also adding some very interesting events to the Tour calendar. Look for us at the North Market Fiery Foods Festival, Peppers at the Beach, and at MGM Resorts wing eating contests.
Have you tried Crazy Uncle Jester's new Wholly Smoking Jolokia or "The Jester"? They're our two newest products and their taking the Fiery Foods market by storm.
We hope that you are staying HOT this Winter. We look forward to hearing from you soon.
Check out Crazy Uncle Jester's version 5.0 at http://www.crazyunclejester.com/.
Regards,
Uncle Jester (Jeff Stevenson)
Aunt Jester, Cousin LeRoy, Cappy, Twister, and I just returned from the N.A.S.F.T. 35th Winter Fancy Food Show in San Francisco. We, along with 1300 other gourmet food manufacturers, visited the Moscone Center for the four day event. What a rush!
We met with fifteen different distributors and retailers on the day before the show. LeRoy and I had some wonderful discussions with a large national resort and casino, several fine grocers, and numerous gourmet kitchen and gift stores. We took orders by the pallet-full and truckload.
We also met a lot of great companies and made some new friends. Aunt Jester and I got to visit with the CEO of Baconaise. What a cool company.
You can look for Crazy Uncle Jester's at your local fine grocer this summer. If everything goes according to plan, we should be there.
We are also adding some very interesting events to the Tour calendar. Look for us at the North Market Fiery Foods Festival, Peppers at the Beach, and at MGM Resorts wing eating contests.
Have you tried Crazy Uncle Jester's new Wholly Smoking Jolokia or "The Jester"? They're our two newest products and their taking the Fiery Foods market by storm.
We hope that you are staying HOT this Winter. We look forward to hearing from you soon.
Check out Crazy Uncle Jester's version 5.0 at http://www.crazyunclejester.com/.
Regards,
Uncle Jester (Jeff Stevenson)
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